Which method involves using point-of-sale displays to attract customers?

Merchandising is the method that involves using point-of-sale displays to attract customers. This approach focuses on strategically placing products in a way that makes them visually appealing and easy for customers to access at the moment they make purchasing decisions. The objective is to maximize sales by enhancing the shopping experience. Point-of-sale displays are effective because they can catch the attention of customers who may not have come into the store with a specific purchase in mind, encouraging impulse buys or highlighting promotions.

In contrast, sales execution relates to the implementation of strategies to sell products, which may not specifically include visual displays. Packaging refers to the design and materials used for product containers and may not directly engage customers at the point of sale. Advertising generally involves promoting products through various media channels, but it does not encompass the in-store displays that merchandising targets.