What type of marketing uses a person’s fame to enhance brand visibility?

Celebrity endorsement is a marketing strategy that leverages the popularity and influence of a well-known individual to promote a brand or product. This approach is effective because celebrities often have a significant following and can attract attention to the brand, enhancing its visibility in a crowded market.

The success of celebrity endorsements lies in the perceived authenticity and trustworthiness that the celebrity brings. When a brand is associated with a beloved public figure, it can create a sense of credibility and desirability among consumers. This is particularly influential when the celebrity's image aligns with the product being advertised, further enhancing the overall appeal.

In contrast, public relations focuses on managing a brand's reputation and relationship with the public rather than specifically using a person's fame. Co-branding involves the collaboration of two brands to create a joint product or service, while partnership marketing typically refers to arrangements where businesses collaborate for mutual benefit without necessarily relying on celebrity status. Thus, celebrity endorsement distinctly stands out by directly utilizing a person’s fame to boost a brand's recognition and appeal.