What is the term for how much a business charges for its product?

The term that refers to how much a business charges for its product is "price." Price specifically denotes the monetary amount that customers must pay to acquire a good or service. It is a critical component in business operations, as it affects revenue generation, customer perception, and market positioning.

When setting the price, businesses need to consider various factors such as production costs, marketing strategies, competitor pricing, and consumer demand. The price can also reflect the value perceived by customers and may vary based on promotions, discounts, or market conditions.

In contrast, references to "cost" generally pertain to the expenses incurred by a business to produce or sell a product, which can include raw materials, labor, and overhead. "Value" signifies the worth or benefit that a product offers to a consumer, which can be subjective and vary from person to person. "Rate" often refers to a specific unit of measurement, such as interest rates or service fees, rather than the general pricing of goods or services.