What is the process of encouraging applicants for job vacancies called?

The process of encouraging applicants to apply for job vacancies is known as recruitment. This is a critical part of human resource management where an organization seeks to attract prospective candidates to fill open positions. Recruitment involves various strategies and tactics to generate interest among potential candidates, which can include advertising job openings, conducting job fairs, and utilizing social media platforms. The objective is to build a pool of qualified candidates from which the organization can later select the most suitable individuals.

Selection, on the other hand, refers to the process of choosing the right candidate from the pool created during recruitment. Job analysis involves studying a job to understand its requirements and the skills needed, while a job description is a document that outlines the specifics of the job, such as tasks, responsibilities, and qualifications. Both job analysis and job description are essential for recruitment but do not directly pertain to the process of encouraging applicants.