What is a primary benefit of e-commerce for businesses?

The primary benefit of e-commerce for businesses is that it allows for buying and selling online. This capability enables businesses to reach a broader customer base beyond geographical limitations, increasing sales potential and market reach. E-commerce facilitates transactions directly through websites and online platforms, simplifying the purchasing process for customers and enhancing convenience.

By being online, businesses can operate 24/7, allowing customers to shop whenever they want, which can lead to increased sales volumes. Additionally, e-commerce often comes with lower overhead costs compared to traditional retail operations, allowing businesses to pass savings on to customers, attract more buyers, and compete effectively in the market. This shift to digital marketplaces has transformed how companies conduct their sales, making it a pivotal aspect of modern business strategy.

The other options mentioned do not directly relate to the foundational benefits of e-commerce. Conducting formal evaluations refers to performance assessments rather than sales processes, improving employee motivation focuses on workforce engagement, and delivering induction training is concerned with employee onboarding, which is unrelated to the primary activities of e-commerce.