How do customers become aware of a product?

Customers become aware of a product primarily through promotion. Promotion encompasses various marketing strategies that businesses use to communicate information about their products and services to potential customers. This can include advertising, public relations, sales promotions, social media campaigns, and other outreach methods. The key goal of promotion is to create awareness and interest, and to inform customers about the features, benefits, and availability of the product.

While design, placement, and pricing can influence how appealing a product is or its market attractiveness, they don't directly create awareness of a product among customers. For instance, an attractive design might draw attention, but without promotional activities that highlight the product, many potential customers may remain unaware of its existence. Similarly, placement refers to how and where a product is sold, which may help in visibility but does not actively inform customers about the product. Pricing strategies can impact customers' perceptions and decisions but are not a method to initially raise awareness about what the product is. Therefore, promotion is the primary driver for creating customer awareness of a product.